/* A warm architectural treatment, scoped to the household card only. */
.audience-tile.audience-households{
  background:radial-gradient(ellipse at 4% 8%,#287e68 0,transparent 54%),linear-gradient(130deg,#0d5047 0%,#073c35 58%,#052e2d 100%);
  box-shadow:inset 0 1px 0 #ffffff16;
}
.audience-households::before{
  content:"";position:absolute;width:320px;height:320px;left:-170px;top:-200px;
  border:1px solid #e8c98842;border-radius:50%;box-shadow:0 0 0 44px #e8c9880a,0 0 0 88px #e8c98807;
  pointer-events:none;
}
.audience-households::after{
  content:"";position:absolute;inset:0;background:linear-gradient(90deg,#073c3500 0%,#073c3520 38%,#073c35a6 75%);
  pointer-events:none;z-index:0;
}
.audience-households .household-art{
  position:absolute;left:-18px;bottom:-15px;width:clamp(190px,20vw,285px);height:auto;
  color:#e8d9af;opacity:.19;pointer-events:none;z-index:0;
}
.audience-households .household-emblem{
  position:absolute;left:30px;top:28px;width:54px;height:54px;display:grid;place-items:center;
  border:1px solid #e5d0a045;border-radius:17px;background:linear-gradient(140deg,#ffffff16,#ffffff05);
  color:#f5db9c;box-shadow:0 8px 30px #01292122;pointer-events:none;
}
.audience-households .household-emblem svg{width:31px;height:31px}
.audience-households .audience-kicker{
  display:inline-flex;align-items:center;gap:9px;width:auto;padding:5px 12px;
  border:1px solid #e7d6b13b;border-radius:30px;background:#ffffff08;color:#ffe7b7;
}
.audience-households .audience-kicker::before{
  content:"";width:6px;height:6px;border-radius:50%;background:#eac474;box-shadow:0 0 0 4px #eac47416;
}
.audience-households h3{color:#fff;text-shadow:0 2px 18px #002b2720}
.audience-households p:not(.audience-kicker){color:#f3faf6}
.audience-households a{
  gap:18px;padding:8px 17px;margin-top:21px;min-height:46px;
  background:#ffffff0c;border:1px solid #ffffff45;border-radius:9px;
  transition:background .2s ease,border-color .2s ease,transform .2s ease;
}
.audience-households a span{color:#ffe2a7;transition:transform .2s ease}
.audience-households a:hover{background:#ffffff1b;border-color:#e9d3a3;text-decoration:none;transform:translateY(-2px)}
.audience-households a:hover span{transform:translateX(-3px)}
.audience-households a:focus-visible{outline:3px solid #ffe2a7;outline-offset:5px}
@media(max-width:1000px){.audience-households .household-emblem{left:21px;top:21px;width:46px;height:46px;border-radius:14px}.audience-households .household-emblem svg{width:27px;height:27px}}
@media(max-width:740px){.audience-households .household-art{width:235px;left:-32px;opacity:.15}.audience-households .household-emblem{left:25px;top:27px}.audience-households .audience-kicker{font-size:12px}.audience-households>div{max-width:420px}}
@media(prefers-reduced-motion:reduce){.audience-households a,.audience-households a span{transition:none}.audience-households a:hover,.audience-households a:hover span{transform:none}}